Page 2 – MOQ & MAP Policy
To maintain fair competition and protect our brand value, Shoppers LLC has established clear MOQ (Minimum Order Quantity) and MAP (Minimum Advertised Price) policies. All wholesale partners must adhere to these terms. The MOQ for initial and subsequent orders is set at 300 units, allowing a mix of SKUs to give flexibility while ensuring commitment to our wholesale program. This minimum ensures proper stock allocation, consistent branding, and efficient shipping logistics.
Our MAP policy is designed to protect brand reputation, stabilize market pricing, and ensure healthy profit margins for all resellers. The MAP is currently set at $3,400 USD, which applies across all platforms including Amazon, eBay, Walmart, and independent websites. No reseller may advertise our products below this threshold. This prevents market undercutting and ensures all sellers can grow profitably without price wars.
Discount structures are available for larger orders (above $5,000, $8,000, and $10,000). These discounts are applied to the wholesale purchase price, not to the MAP. Resellers must continue to respect MAP pricing when listing products, regardless of their discounted purchase cost.
Violations of the MAP policy will result in progressive actions. A first violation may receive a written warning. A second violation may result in suspension of order privileges. A third violation can result in permanent termination of wholesale partnership and withdrawal of authorization, including removal of LOA access for Amazon brand registry.
The MOQ and MAP policies are non-negotiable. They are enforced to protect our brand value, keep the market stable, and ensure our products remain premium in consumer perception. All wholesale partners agree to these terms before placing their first order.
By maintaining consistency in order volume and advertised pricing, we guarantee that our products remain competitive and profitable for everyone involved. These rules ensure that Shoppers LLC grows with integrity and long-term sustainabilit